If you are a seller on Etsy, check out this blog post for a "self service critique." The author is on the Sellers Assisting Sellers team, which is a group of people successfully selling on Etsy who offer to be mentors to new or struggling shops. After doing many, many critiques, she noticed a lot of shops suffered from the same problems. So she wrote up this post highlighting many of the common shop issues. Does your shop have one?